"Celerity has an established history of delivering successful single customer view solutions coupled with a partnership approach to consultancy that made them the obvious choice for a project of this size. With so many brands within the TUI UK portfolio, a single view database has served to streamline our customer data, making it more effective for driving targeted customer communications campaigns that, in turn, drive incremental revenue in a highly competitive market."
Marketing Database Manager, TUI Travel UK
"Savings of over £130,000 were achieved through goneaway suppression. New addresses found for existing sponsors who have moved will bring a projected £310,000 in donations."
Marketing Database Manager, CRUK
"We have been working with Celerity for just over a year and have found the partnership efficient and effective in helping us analyse the return on our marketing investment along with the insight necessary for us to maximise the impact of our CRM communications."
Senior Marketing Insights Manager, First Great Western