Insight Modules

Insight Modules

Customer Insight and analytical modelling is one of the most powerful tools available to marketers - providing you with that critical information which enables you to understand your customers better and improve ongoing and future marketing communications.

At Celerity our ‘insight’ services are always designed with your customers at the forefront of any solution, and are specifically tailored to achieve your business targets. Our Insight team offer a full range of standard, customised and consultative solutions which are all delivered with the best expertise, advice and continuous support. Due to the nature of ‘insight’ however, even standard solutions will involve a degree of customisation to best suite your marketing requirements and business needs.

For more information please contact us on 01322 312 708 or email enquiries@celerity-is.co.uk

Looking for a quick solution?

Below is a list of objectives you might be looking to achieve in today’s marketplace accompanied with just a small selection of our available solutions:

Communicate smarter with Propensity Modelling

Propensity Modelling allows you to identify individuals who are most likely to respond to communications. This further targets your marketing list and can dramatically reduce excess production and postage costs while retaining response levels.

We helped Portland Holidays Direct reduce their offline campaign production costs by over 40% and retained response levels to the previous year’s levels.

Obtain more customers with Acquisition Modelling

Acquisition Modelling identifies which of your prospects are most likely to convert into loyal customers, increases response rates and reduces future marketing spend.

We helped Pets at Home to achieve 1 million loyalty customers 6 months in advance of projected timelines.

Avoid losing customers with Retention Modelling

Retention Modelling is an in-depth process of understanding which prospects and customers are likely to leave, and putting in place strategies to prevent this.

We developed a model which allowed Haymarket to reduce churn by over 3%.

Extract more value from customers by Data Mining

Data Mining is a ‘Focus & Goal’ orientated analysis tool which allows you to identify potential opportunities. This minimises spend on ‘Insight’ while maximising value.

We generated £5m profit for Thomson Holidays by identifying their customers that hadn’t purchased a ‘fly’ product

Accurately measure the success of your campaigns with Enhanced Campaign Reporting

Campaign Reporting allows you to measure virtually every aspect of your online marketing activity and crucially allows you to understand and evident how your different marketing campaigns are performing over time and against agreed business measurements.

We provide Campaign Reporting tools for a range of clients including Boots and Park Resorts.

Plan strategically with our Customer Lifetime Value (CLV) Analysis.

CLV analysis measures how much your customers are worth over the lifetime of their relationship with your company or brand so you know how much budget to assign to which customers and develop strategies to move customers up in value.

We allowed First Great Western to radically consider who their most valuable customers are...