Our News : Press Clippings

Data makes the world go round for marketersPosted 21/06/2011

Arguably the biggest issue facing the marketing and communications industry at present isn't the battle of ideas, It's the battle for data...Read More >
Boden scoops Engage Award with personalised cataloguePosted 09/06/2011

Its catalogue, which was personalised to each customer, drove a near 30% uplift in response...Read More >
What lies ahead in 2011Posted 13/01/2011

After a couple of the most difficult trading years in living memory, the UK database marketing industry is undoubtedly hoping for a returnRead More >
You can hit bullseye every timePosted 10/12/2010

Relevance is a buzzword in marketing. Every campaign, message or interaction needs to be driven by its relevance to the customer...Read More >